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Mentoring

Creativity, Innovation and Business

Since 2016, I have worked as a creative career and business mentor in Brazil and the UK, focusing on students, musicians, educators, entrepreneurs, and artists in transition.

My mission as a mentor is to empower ideas with strategy, courage, and a vision for the future. I'm proud to support talents who want to align personal expression with professional sustainability—always with empathy, active listening, and a constructive mindset..

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Lelia Salles
Lelia Salles

My Approaach

Mentoring Beyond Theory – Because Practical Experience Makes a Difference with an unforgettable ceremony.

  1. Technical + Creative Vision
    I integrate web development knowledge with innovative product and business management – avoiding unnecessary costs in creative projects..
  2. Method Validated in Ecosystems
    Training from SEBRAE Startups plus practices from the University of East Anglia (UK) and Salto Aceleradora. I structure plans with clear steps and measurable metrics..
  3. Focus on Mentorship Protagonism
    I don't provide ready-made answers. I guide you to discover solutions aligned with your purpose, using coaching tools for personal development and design thinking..

My Journey to Business

From the recorder to Code – A Multidisciplinary Journey


  • 2015 | Master Musica Foundation – First Class of SEBRAE Startups - DF - 6-month training in the area of innovation
  • 2016 | First mentorship at the University of East Anglia (UK) – I discovered my passion for guiding creative projects.
  • 2017/18 | WebSummit (Portugal) 
  • 2020 | Personal Website – Practical experience as an entrepreneur in the digital arts sector.
  • 2022 | Certification in Fullstack Web Systems Development and start as a mentor at Salto Aceleradora
  • 2024 | Business Acceleration by 49Education


Lelia Salles

Mentoring Cases

Projects that Gained Shape with Strategic Orientation

Due to confidentiality, I cannot disclose the details of these projects, but my role includes idea validation, strategic guidance, judging, and preparing for investor presentations.

Anonymous Cases

  •  Case 01 – Sustainability

I worked on refining a business plan for presentation to an international panel. The project was approved and received institutional funding.

  • Case 02 – Health and Well-Being

6-month follow-up program for defining MVP

  • Case 03 – Arts

I oversaw the validation of a proposal in the area of arts for community purposes. 

  • Case 04 – Music

6-month follow-up to develop a business plan for a music app.


Performance

Since 2016, more than 37 mentoring sessions have been carried out (updated in 2025)
for businesses to be implemented in Africa, Asia, Latin America and Europe​
June 15, 2024 Integrated multi-language support added
mentoring for the University of East Anglia, Salto Aceleradora and Master Musica​
audience 60% MBA students / 40% professionals of which 15% musicians
various areas of activity: music, fashion, technology, health and well-being, beauty, education, visual arts, agriculture, sustainability and development

ContactLelia Salles

Questions and sugestions

Contact Here​